Making Your Blog Post Unique and Audible
A holiday blog, sometimes called a “guest post,” is a blog posting that guest posts are posted for an interested reader. Guest posts allow an established blog owner to expand the available resources by attracting new visitors and promoting the author’s links and products. Guest posts are a good way to get a site’s full attention when it is newly established or one that has been dormant for a while. If you’ve been thinking about starting a blog but haven’t yet gotten started, here are five great reasons to start and keep going.
To start, consider how you would like your audience to be drawn. Do you want the casual visitor who reads your everyday post, or do you want the sophisticated reader who skims the posts for interesting nuggets of information? Do you want the audience that finds your holiday blog posts intriguing, or do you want them to breeze through the material and leave quickly? Once you decide how broad your audience would be, it’s time to choose the best way to reach them. The three most common ways of reaching a target audience are: email, social media, and word of mouth.
Email is the quickest and most direct way of getting information across to your audience, but it also is the least effective. Studies show that only 25% of emails sent with links as the body generate a response. Some people still remember the holiday season and may read an email just to say they enjoyed the post. But many will delete the email immediately because they are not a real holiday lover.
Social media is becoming more popular with people wanting to spread the holiday spirit, while still interacting with friends and family. Twitter, Facebook, and LinkedIn have millions of users worldwide who regularly update their status messages with holiday themed words, images, and links. Because this type of blogging appeals to a worldwide audience, you can easily market your blog during the holidays. You can post photos from past holidays, fun holiday themed games, or even funny videos highlighting all kinds of holiday related topics. The audience for social media is huge, so the chances of having many loyal readers increase greatly when writing about holiday ideas.
Word of mouth is the most time-tested way to get holiday blog posts in front of the eyes of many readers. Ask family, friends, and co-workers to share their favorite blogs with their friends. They may even recommend one that is written especially well. If you are looking for unique gift ideas for a particular holiday, this method will get the ball rolling before you have a chance to introduce your post to your readers. You may even find some people who will tell their friends to check out your blog for great holiday blog posts.
Whatever you decide to do for your blog, make sure you choose your audience wisely. The wrong audience will turn your holiday blog posts into spam, which takes away from the overall visibility of your blog. Instead, select your audience based on their interests. If you write about new year’s Eve, an older crowd may not be interested in your post about Christmases past. Select your audience carefully and your blog can become a trusted source of holiday news for millions of people.