The main aim of the news holiday is to create a buzz about the new year in the hopes of driving volumes through the mailing lists and making a profit in the process. While some of the techniques used can be questionable, there is an appeal to the idea that people will be more inclined to open a newsletter or e-mail if they are reading about something interesting or happening. When Christmas and New Year’s past were filled with lots of coverage of infamous break-ins, for instance, newsletter recipients may have been less likely to open their gifts. Today, we have a more “trend-worthy” way to create interest in our marketing and advertising materials.
When sending out news holiday letters, the first thing you should do is put together a well thought out title for your letter. This is not as important as the content, but it does lend a certain personality and charm to your holiday newsletter. Make sure you consider what interests your recipient and write a newsletter that carries that interest forward. A good newsletter often contains some useful information about the recipient’s particular hobby, pastime, lifestyle, or current state of affairs.
Once you have come up with a catchy title and decided upon the general topic of your holiday newsletter, it’s time to start putting together the actual content. News letters don’t have to be all about the holidays. They can carry an informative or educational tone, or simply be a love letter to the person who will be reading it. The choice is yours!
Your newsletter should be written with the utmost professionalism. Proofread it over until it reads smoothly and sounds as though someone who is writing it has actually written it. Avoid the temptation to cut and past it a couple times just to be sure it sounds right. Most online readers can tell when a piece has been edited or rewrite and when they want the original article they can go back to the article and read it again. This gives the reader a sense of assurance that the information in the piece is indeed important and worthy of publication.
Finally, when preparing for a holiday newsletter, you need to put some thought into the headlines. Don’t rely solely on a holiday theme for your headlines. Use whatever theme best lends itself to your news letter. For example, if you’re writing a newsletter about new babies arriving in your city, use a news theme or baby name theme to start your write up. You can continue to use holiday themes and baby names to your write up as well as to identify specific stories you wish to highlight.
Writing holiday news letters is not as difficult as you may think. Start by writing an overview of the current holiday season and how you personally feel about it. Next, develop a gripping theme for your write up that appeals to your audience. Finally, proofread your newsletter and make any needed changes before it is complete so that you can be sure it will appeal to a wide audience and will keep its holiday spirit for years to come!